Handbook of Research on Distribution Channels

About the Author: Charles A Ingene

Is a well-known author, some of his books are a fascination for readers like in the Handbook of Research on Distribution Channels book, this is one of the most wanted Charles A Ingene author readers around the world.


[Epub] ↠ Handbook of Research on Distribution Channels  Author Charles A Ingene – Onedayyourdayweddings.co.uk
  • Hardcover
  • 608 pages
  • Handbook of Research on Distribution Channels
  • Charles A Ingene
  • 18 November 2018
  • 9780857938596

Handbook of Research on Distribution Channels Distribution Channels Are The Most Complex Element Of The Marketing Mix To Fully Grasp And To Profitably Manage In This Handbook The Authors Present Cutting Edge Research On Channel Management And Design From Analytical, Conceptual, And Empirical Perspectives The Breadth Of This Handbook Makes It Appropriate For Use In A Doctoral Course On Distribution Channels, Or As A Knowledge Broadening Resource For Faculty And Researchers Who Wish To Understand Types Of Channels Research That Are Outside The Scope Of Their Own Approach To Distribution.